MSA is a premium strategic intelligence platform built for African professionals, executives, and organisations that need to understand how European power, policy, and markets shape African opportunity, risk, and business strategy.
We believe the gap is not information. The gap is interpretation.
European developments are widely reported, but very few platforms explain what those developments actually mean for African companies, investors, trade professionals, and strategy leaders. MSA was created to close that gap with concise, high-value intelligence designed for decision-makers.
MSA exists to make Europe legible for African decision-makers.
Why MSA
Europe remains one of the most important external forces shaping African trade, regulation, capital flows, and geopolitical positioning. Policy shifts in Brussels, industrial changes in Berlin, political developments in London, or market movements in Paris can all have real implications for African businesses and institutions.
Yet most professionals are forced to piece together this picture from fragmented sources — international media, policy reports, consultancy papers, and market commentary that are not built for the African strategic context.
MSA offers a sharper alternative.
We translate European power, policy, and markets into African opportunity, risk, and strategy through a format that is concise, relevant, and built for action.
Our Founders
MSA was founded by two professionals with a shared conviction: that African leaders need a smarter, more focused way to understand Europe’s impact on their markets, sectors, and strategic choices.
Together, the founders bring a blend of expertise across strategy, business intelligence, international markets, research, and executive advisory. Their combined perspective shapes MSA’s editorial approach — rigorous, commercially relevant, and grounded in the realities of Africa–Europe engagement.
David Njoku
David Njoku is the founder of Analog MBU, a creative consultancy that helps businesses navigate global volatility through culturally resonant strategy. An ex-PwC consultant with experience across Pan-African and international markets, David has led transformation programmes for major organisations in the FMCG, banking, and fintech sectors. His passion for international trade was forged while co-founding a cross-border advisory firm and leading technology sales initiatives in London. David holds a First Class Masters from Hult International Business School—having lived and worked in London, Dubai, and New York—and an MA from the University of Glasgow. A recipient of the Hult Growth Mindset Award, his perspective combines macroeconomic forecasting with human-centred design to unlock sustainable competitive advantages.
Henry Wade
Henry Wade is an experienced public policy and government relations practitioner across the EU and the UK, who has worked across various industries in the entire European region. He recently joined a cutting-edge technology firm to build its public policy practice in Europe. He also give lectures on global affairs and financial technology at a leading international business school. Henry successfully led a team through a social impact startup incubator and founded a trading outfit that was registered with the UK FCA. He is originally British and French, having lived across Europe, and holds a degree in Politics and International Studies from the University of Warwick and an International Management degree from Hult International Business School.
“Our ambition is to become the leading platform translating European developments into strategic intelligence for African business leaders.
We are building MSA as a trusted source of insight for executives, investors, and institutions navigating one of the most important economic relationships shaping Africa’s future.”
Contact us
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